A lot of us have answered with “Ummm, well it’s, ah …” After this we’ll ramble on vaguely for far too long, leaving the person asking none the wiser for all the words we’ve just thrown at them. In my case, no two answers are ever the same.
There are plenty of theories as to what constitutes a good pitch. ‘Fifty words in 30 seconds’ is often touted as the perfect balance of content over brevity. But what I’m talking about here isn’t a pitch in the true sense. You’re not trying to get a publisher to accept your manuscript, you’re trying to get one person interested enough to know more about your book and to then go on to buy it.