The book is dead, long live the book.

But like the royal family, you need new blood or you end up with a tendency to be related by more than marriage. And so it is with publishing, with the new blood here being indie or boutique house publishing. It’s not better, it’s not worse, it’s just different.

With more and more well-known authors opting to self-publish, the stigma on this is fading and yet the process isn’t so far removed from the traditional model. Self-published books are still edited, professionally typeset and have cover designs that win awards. Yes, there are a few horrors out there, but the majority are every bit as good and sometimes even better, than those you’ll see in bookstores.

Publishing, like all businesses, is in the business of making money and the easiest way to do this is to sell block busters; millions of copies of the one book. The downside for readers, if they only buy from a bricks and mortar bookshop, is that they have fewer books to choose from.

So, if you fancy adding a little ‘Harry’ to your library, check out the much maligned indie author. Who knows you could just discover a Prince Charming of a book

So, what's your book about?

We’ve all been asked this question.

A lot of us have answered with “Ummm, well it’s, ah …” After this we’ll ramble on vaguely for far too long, leaving the person asking none the wiser for all the words we’ve just thrown at them. In my case, no two answers are ever the same.

However, this simple question is surprisingly difficult to answer. How much is too much? How little leaves your potential reader floundering? The idea is to sell the essence of the book; to give them enough to pique their interest and leave them wanting more.

There are plenty of theories as to what constitutes a good pitch. ‘Fifty words in 30 seconds’ is often touted as the perfect balance of content over brevity. But what I’m talking about here isn’t a pitch in the true sense. You’re not trying to get a publisher to accept your manuscript, you’re trying to get one person interested enough to know more about your book and to then go on to buy it.

Big difference given how few words.

It’s an exercise that the writers’ group I belong to has been grappling with recently. We’ve now completed two rounds and we all admit we’ve still got work to do with the amount of crafting required far outweighing the small number of words involved.

At our last get together we realized that 30 seconds was too long, with listeners glazing over. We’re now looking at one, pithy, sentence and not too long a one at that. Here’s my latest for Dietvale, the comic horror I’m currently working on. 

So, Andrene, what’s your book about?”

“It’s one woman’s journey from lard arse to kick arse while on a diet of B-List Celebs.”

I’m closer than I was, but I’ve still got more work to do.

Once I’ve finalised that, I can move onto a longer piece that goes into greater detail but that doesn’t give the whole plot away because we’re still talking about a lot less than the Reader’s Digest condensed version.

So, what’s your book about?

My dirty little secret

I admit it; I read chicklit, the porn of the literary world. I try to gussy it up by calling it ‘Women’s Fiction’, which technically it is, being fiction for women, and all. Unfortunately, people aren’t fooled for a moment.

But in my defence, I actually enjoy reading books that don’t stress me, that don’t depress me, that don’t make me sad. The last thing I need after a long day at work is a book that’s going to have me emotionally on edge (read miserable) or fighting to concentrate with the few brain cells still left in one piece.

That’s not to say I don’t read challenging literary offerings, but oh they can be hard work and it’ll take days for my psyche to recover. As an author, I fully appreciate the work that’s gone into them and the beauty of the words, but can I relax with one under a tree, on the beach or in bed at night?

Not without Valium.

Goodreads and a lot of review sites are chock full of books that would have you believing that reading only really counts if it’s an effort. I totally get that bad things happen to good people, but because I immerse myself in books when I read them, I live through the horror, the sadness and the grief and these emotions invade my sanctuary, laying it bare.

That’s not my idea of entertainment and I’m not alone in feeling this.

It’s just that people who read chicklit, romance, fantasy or the like tend to keep quiet about it. They don’t post reviews, or mark something as ‘to be read’, worried what others will think of them. That they’ll somehow be marked as frivolous and not as intelligent as you’d like.

So it remains their/my/our dirty little secret. The only redeeming thing is that so many of us share this shameful habit. 

If we look at the US market alone, the estimated annual total sales value of romance in 2013 was $1.08 billion (source: BookStats).

That’s a lot of reading under the covers.

Romance accounts for 13% of the adult fiction market (source: Nielsen Books & Consumer Tracker, BISAC Romance), with romance book buyers being 30–54 years old (41%; source: Nielsen Romance Buyer Survey for RWA).

Suddenly I’m not feeling so lonely.

So, next time you finish a lighter offering rather than sliding it into a plain brown paper bag and dropping it in the nearest clothing bin, leave a review. Out yourself as a ‘Lover of Light Lit’ and stand proud.  You are not alone!

Hmmmm, I might have to get some badges made, secret handshake, special cocktail …