A lot of us have answered with “Ummm, well it’s, ah …” After this we’ll ramble on vaguely for far too long, leaving the person asking none the wiser for all the words we’ve just thrown at them. In my case, no two answers are ever the same.
However,
this simple question is surprisingly difficult to answer. How much is too much?
How little leaves your potential reader floundering? The idea is to sell the
essence of the book; to give them enough to pique their interest and leave them
wanting more.
There are plenty of theories as to what constitutes a good pitch. ‘Fifty words in 30 seconds’ is often touted as the perfect balance of content over brevity. But what I’m talking about here isn’t a pitch in the true sense. You’re not trying to get a publisher to accept your manuscript, you’re trying to get one person interested enough to know more about your book and to then go on to buy it.
Big
difference given how few words.
It’s
an exercise that the writers’ group I belong to has been grappling with
recently. We’ve now completed two rounds and we all admit we’ve still got work
to do with the amount of crafting required far outweighing the small number of
words involved.
At
our last get together we realized that 30 seconds was too long, with listeners
glazing over. We’re now looking at one, pithy, sentence and not too long a one
at that. Here’s my latest for Dietvale, the comic horror I’m currently working
on.
So,
Andrene, what’s your book about?”
“It’s
one woman’s journey from lard arse to kick arse while on a diet of B-List
Celebs.”
I’m
closer than I was, but I’ve still got more work to do.
Once
I’ve finalised that, I can move onto a longer piece that goes into greater
detail but that doesn’t give the whole plot away because we’re still talking
about a lot less than the Reader’s Digest condensed version.
So,
what’s your book about?